THE DAY-GLO DESIGNERS GUIDE - 1969

$595.00
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The Day-Glo Designer's Guide

Published by: Day-Glo Corp. Cleveland, Ohio. 1969. 68 pages. 11.25" by 13". 

Includes a large fold-out Four-Color Process Lithography Chart, a Color Chart for Screen Process with complimentary viewing card and a Tone Chart. Includes a brief statement about the company, its founders and mission along with detailed production notes.  

Spiral bound is overall in VERY GOOD+ condition.

  • Illustrated heavy black cardstock covers remain free of major signs of age or wear
  • Front cover includes a protective plastic overlay and exhibits mild scuffing, subtle creases to the lower area and mild edgewear while the rear cover exhibits mild scuffing, surface scratches, indentations to the upper area and mild edgewear. 
  • Plastic spiral spine is darkened and exhibits a faint stain to the front upper area though overall remains strong and fully intact. 
  • Corners are gently bumped and rubbed. 
  • Binding is firm. 
  • Illustrations are all present, intact and unworn.
  • Ephemera is all present and free of any major signs of age or wear. 
  • Interior exhibits very gentle age-toned in areas though overall remains free of any major signs of age or wear. 
  • Inside pages are free of writing and intentional marks. 
  • Book may exhibit additional minor signs of age or wear.
  • JS20180803

Ephemera: mail-in examination card courtesy of Day-Glo Color Corp., a typed statement from advertising manager David G. Kuenzel and a clipped page from a March 16, 1970 edition of the print magazine Advertising Age which features an advertisement for the Designer's Guide and order form. 

An expertly devised and arranged reference book issued by Day-Glo Color Corp. that includes several diverse examples of the company's paints and pigments used in the production of the visual arts and professional advertising. The illustrations are sourced from original works in conventional color by various prominent artists and designers that have been reproduced using Day-Glo's pigments. Illustrations include special printed pieces, lithographed reproductions, line art with color overlays, designs printed from proof sheets, reproductions of posters and album artwork and silk screen reproductions, a pop-up illustration, a punchout and Bert Stern's The Marilyn Monroe Trip, presented as an original series of twelve gravure prints. Frontispiece by Peter Max. 

The Day-Glo Color Corp. (DayGlo) is an American, privately held paint and pigments manufacturer based in Cleveland, Ohio. It was founded in 1946 by brothers Joseph and Robert Switzer and is currently owned by RPM International. DayGlo specializes in producing fluorescent paint and pigments, such as those used in safety applications, artwork and signage. The company invented both black-light fluorescent and daylight fluorescent paints and nondestructive testing methods that use fluorescent dyes.

During World War II, DayGlo products were extensively used by the U.S. military in applications where visibility was required. U.S. ground troops in North Africa identified themselves using daylight fluorescent fabric panels to prevent friendly fire bombings by pilots, and DayGlo paints were used on aircraft to prevent mid-air collisions. Navy air carriers used DayGlo's black light fluorescent paints to allow planes to land at night, an advantage that enemy pilots did not have. Military equipment manufacturers, particularly those of aircraft parts, employed DayGlo's Zyglo and Magnaglo processes to identify defects in metal fabricated parts.

After the war, daylight fluorescent paints were used by advertisers to make their products more visible to consumers. Tide detergent became known for its fluorescent packaging beginning in 1959, but other products such as clothing, posters and hula hoops also used daylight fluorescent colors. Daylight fluorescent pigments were also used across safety applications such as construction cones, street signs and safety vests, due to their high visibility.

DayGlo pigments were popularized in the 1960s by their extensive use in psychedelic art, such as the album artwork for Cream's 1967 album, Disraeli Gears. In February, 1969 the company changed its name to DayGlo Color Corp. from Switzer Brothers, Inc.

AS IS! Please see photos. More photos available upon request.

International first class shipping includes a handling charge to cover insurance.

Domestic orders over $250 include a handling charge to cover signature confirmation.

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Year Printed: 1969
Modified Item: No
Country/Region of Manufacture: United States
Topic: American (US)
Binding: Softcover Wraps
Region: North America
Illustrator: Various
Author: Day-Glo Corp.
Subject: Art & Photography
Original/Facsimile: Original
Language: English
Publisher: Day-Glo Corp.
Place of Publication: Cleveland Ohio
Special Attributes: Illustrated
Shipping: Shipping rate calculated at checkout

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