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Package Design: The Force of Visual Selling

by Ladislav Sutnar

1st Edition. New York, NY: Arts Inc., 1953

Hardback is overall in VERY GOOD+ condition, with a VERY GOOD DJ.

  • Illustrated DJ cover and boards feature 2 separate color designs from the 1950's.
  • Boards exhibit light edgewear, with a few small scuffs and dings. (See Photos).
  • Spine has orange text against a silver background with some scuffing to ends, mostly at shoulders. (See Photos).
  • Binding is secure, with a little play.
  • Endpapers and feps have some scuffs and foxing. (See Photos).
  • Illustrations are bright and clear.
  • Interior is gently age-toned, exhibits minimal signs of age and wear and marginal toning.
  • Inside pages are free of writing and intentional marks.
  • Text block edges have some minor foxing as well as a little dusty. (See Photos).
  • Illustrated DJ is nicely preserved behind Mylar and is backed with archival paper.
  • DJ exhibits some overall toning and scuffs, with sunned spine, moderately scuffed shoulders and fore edges, a vertical crease near front edge, overall bumping and creases along edges with some chipping.
  • DJ exhibits 3 prominent chips: 3" x .5" along top, and spine end chips that wrap around to front, he most sizeable being a tear about 1" x 2". From head chip is a 3.25" closed tear that angled into design (See Photos).
  • Black back of DJ accentuates scuffs and edgewear, although it is overall in better shape than front, with a 1" closed tear from head, some creasing and light chips from bumps, and a damaged head corner with creasing and 5."x .5" chip.
  • Book may exhibit additional minor signs of age or wear.
  • AJ20191004

124 pages. 9 x 12 inches.

The first in depth exploration focused on point-of-sale package design. It features numerous stylish designs for post-war product packaging. Filled with examples from the world of fashion as well as the supermarket and hardware store, it contains work by such design icons such as Saul Bass, Lester Beall, Alexey Brodovitch, Donald Deskey, Alexander Liberman, Raymond Loewy, Paul Rand, the author himself, and many more.

Even the design of this lavishly illustrated volume is unique, focusing more on images than writing - a unique approach in 1953.

Ladislav Sutnar (1897-1976) was a graphic designer from Czechoslovakia. He was a pioneer of information design and information architecture. Although much of his work was not credited, his contributions to business also benefited society, such as implementing parenthetical area codes for a more user-friendly telephone directory. Sutnar was a master of exhibition design, typography, advertising, posters, magazine and book design. [Wikipedia]

EDITION POINTS: 1st Edition.

AS IS! Please see photos. More photos available upon request.

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